People formulate opinions based on either emotion or reason. It might be helpful to use the following terms to describe the phenomenon of emotion superseding reason in the process of formulating opinions.
Emotagogue (‘imoʊtəgɒg): A leader who exploits the tendency for people to embrace arguments and formulate opinions based on emotions rather than on facts and reason.
Example: Fact – Oil from US territories belongs to the oil companies that drill it and is sold on the global market. Emotagogue statement – “Drill baby drill” or “American oil for Americans”
Emotagogery (‘imoʊtəgɒgəri): The acts and practices of an emotagogue.
Emotatician (imoʊtə’tiSHən): A political leader or politician who appeals to the emotions of the electorate rather than to their reason and logic. A political emotagogue.
Confronting Mediocrity 