Big Pharma intensifies its efforts to tell you you’re sick.
Despite a vote by the American Medical Association (AMA) in 2015 recommending that Direct to Consumer Advertising (DTCA) be banned [1], the pharmaceutical industry (Big Pharma) continues to spend billions of dollars each year on consumer-targeted media campaigns. A year after the AMA vote to ban such advertising, the industry responded by increasing their 2015 DTCA … More Big Pharma intensifies its efforts to tell you you’re sick.