Advertising drugs on the air waves? Yes, but only in the United States and New Zealand.

I’ve never been to New Zealand but if I were to visit one thing would make me feel at home.  I’d be exposed to television ads promoting prescription drugs. Among the developed countries only the United States and New Zealand allow direct to consumer advertising (DTCA) of prescription drugs.  Could the massive amount of money … More Advertising drugs on the air waves? Yes, but only in the United States and New Zealand.

Big business marketing is effective – too effective.

Sometimes I wonder if people realize that they are simply fodder for the great marketing machines of big business.  I understand and accept that marketing is a natural by-product of capitalism.  If something is offered for sale it is only natural to promote that item.  However, there is a  bifurcated problem.  There are no natural … More Big business marketing is effective – too effective.