Anti Obamacare Advertising Targeting the Uninsured and Unhealthy.

Kantar Media has created a map of the amount of money spent on anti-Obamacare advertising. The geographical distribution of the negative advertising is reminiscent of other maps of the incidence of obesity, diabetes, hypertension and even the distribution of the uninsured or underinsured.

Although we know that correlation is not the same as causation, the similar geographical distribution between the negative ad spend and the health indicators and lack of insurance is notable and disturbing. It is unlikely to be a coincidence that the most money being spent attacking the Affordable Care Act (ACA) is in areas where its implementation would do the most good – areas that have the highest incidence of chronic, non communicable diseases and the lowest amount of health insurance.

It is a struggle to understand the motivation behind what appears to be a campaign to deny health care to a segment of our population that needs it the most. I must be missing something obvious but then I’ve never understood the rationale for arguing that insuring the most people possible is a bad idea. To me it seems intuitive that the more that are insured the better the system will operate for everyone. Clearly those financing the anti-ACA ads in areas desperate for healthcare have a different perspective and apparently have a sizable budget to advance what appears to be a very peculiar position.

The following images tend to speak for themselves demonstrating the geographical overlap between the negative ACA advertising and the uninsured and unhealthy.

Anti ACA
Anti ACA advertising (
Poor and Uninsured
Share of eligible adults who are poor and uninsured. (
Incidence of Diabetes
Incidence of diabetes (
Incidence of obesity (
Incidence of obesity (


Incidence of hypertension
Incidence of hypertension (



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