Direct-to-Consumer Advertising of Pharmaceuticals: Fifteen Years Later, Still a Bad Idea

I first wrote about Direct To Consumer Advertising (DTCA)of pharmaceuticals in 2010 [1]. I wanted to revisit the topic to see if things had changed in 15 years. Not much, There are still only two countries in the world that allow DTCA – the United States and New Zealand. The US is responsible for 99.9% … More Direct-to-Consumer Advertising of Pharmaceuticals: Fifteen Years Later, Still a Bad Idea

Facts are Fluid and Truths are Relative

Discussions between people, especially political discussions, often go off the rails because each person begins with their own set of facts and truths seeing each as absolute. But what if facts can be fluid and truths can be relative? The issue then should not be hopelessly debating each person’s facts but understanding why their facts … More Facts are Fluid and Truths are Relative