Tag: DTCA

Direct-to-Consumer Advertising of Pharmaceuticals: Fifteen Years Later, Still a Bad Idea

October 31, 2025

I first wrote about Direct To Consumer Advertising (DTCA)of pharmaceuticals in 2010 [1]. I wanted to revisit the topic to see if things had changed in 15 years. Not much, There are still only two countries in the world that allow DTCA – the United States and New Zealand. The US is responsible for 99.9% … More Direct-to-Consumer Advertising of Pharmaceuticals: Fifteen Years Later, Still a Bad Idea

Advertising drugs on the air waves? Yes, but only in the United States and New Zealand.

August 21, 2010

I’ve never been to New Zealand but if I were to visit one thing would make me feel at home.  I’d be exposed to television ads promoting prescription drugs. Among the developed countries only the United States and New Zealand allow direct to consumer advertising (DTCA) of prescription drugs.  Could the massive amount of money … More Advertising drugs on the air waves? Yes, but only in the United States and New Zealand.