Tag: big pharma

Direct-to-Consumer Advertising of Pharmaceuticals: Fifteen Years Later, Still a Bad Idea

October 31, 2025

I first wrote about Direct To Consumer Advertising (DTCA)of pharmaceuticals in 2010 [1]. I wanted to revisit the topic to see if things had changed in 15 years. Not much, There are still only two countries in the world that allow DTCA – the United States and New Zealand. The US is responsible for 99.9% … More Direct-to-Consumer Advertising of Pharmaceuticals: Fifteen Years Later, Still a Bad Idea

Low T? “If you build it, he will come.”

November 11, 2013

The pharmaceutical industry, a.k.a. Big Pharma, must have loved it every time the voice in Field of Dreams whispered “if you build it, he will come” because that is exactly what has happened with the skyrocketing sales of testosterone. Except Big Pharma hasn’t been whispering, they’ve been shouting. According to Consumers Reports ad spending on … More Low T? “If you build it, he will come.”